Photography / Event

When taking portraits for the Royce Simmons Foundation brand, aim to use natural light whenever possible and wear smart casual attire to enhance the brand’s approachable and professional image. Portraits should ideally be taken outdoors with greenery or foliage in the background to reflect our warm, community-focused visual style. This approach helps maintain consistency across all imagery, reinforcing trust and familiarity with our audience.

Videos

Videos should be clean, polished, and well-lit, incorporating the Royce Simmons Foundation’s brand colours throughout graphics, lower thirds, and overlays. On-screen talent should follow the Foundation’s dress guidelines, speaking clearly and confidently with a calm, reassuring tone. Backgrounds should be tidy and welcoming, ideally featuring natural settings or community-focused environments, to reinforce credibility and align with the Foundation’s mission. Any text or animations should be subtle, elegant, and consistent with the brand’s fonts and design style.

Reels

Reels should present a bright, professional, and well-composed look, with the Royce Simmons Foundation’s brand colours subtly woven into graphics, lower thirds, and overlays. Featured talent is to follow the Foundation’s dress guidelines, delivering their message with clarity, confidence, and a warm, reassuring manner. Backgrounds ought to be uncluttered and inviting, preferably highlighting natural scenery or community-focused locations that support the Foundation’s values. Text elements and animations should remain refined, understated, and aligned with the brand’s typography and visual identity for a polished, unified feel.

UGC (User-Generated Content) should feel authentic, relatable, and consistent with the brand’s refined yet approachable identity. While the tone can be more casual and conversational, visuals should still maintain a level of polish, with good lighting, clear audio, and thoughtful framing.

Where possible, creators should incorporate the Royce Simmons Foundation’s primary colour green subtly through wardrobe, props, or backgrounds. Content should highlight genuine experiences with the Foundation, focusing on trust, support, and the hope that comes from being part of a caring community. It’s important that creators come across as sincere and confident, avoiding exaggerated language or overproduction. The goal is to build connection through real stories while staying visually and tonally aligned with the Foundation’s values and aesthetic.