04
Typography
Typography plays an important role in the Royce Simmons Foundation brand. We use clean, modern typefaces to support clear communication and maintain a consistent visual identity across all touchpoints.
Font
Our primary typeface is DM Sans. We use it everywhere possible. It is a simple, clean and legible typeface that compliments our logo. As a sans-serif, it is bold and modern, classic and friendly. It makes an unmistakable statement, and works as functional typography across digital platforms and print materials.
Weights & Styles
To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. Within the DM Sans family, we primarily utilise Regular and Bold variants for our brand identity.
Secondary Text
Our secondary typeface is Bebas Neue which is an elegant serif font with classic styling and moderate contrast. This font features elegant, classic serif styling with a refined and sophisticated appearance. The characters have a moderate contrast in stroke thickness, giving it a timeless and formal look. The serifs are well-defined, adding to its readability and traditional aesthetic. We use it everywhere where text needs emphasis.
Feature Text
Our feature typeface is Caveat which is an elegant serif font with classic styling and moderate contrast. This font features elegant, classic serif styling with a refined and sophisticated appearance. The characters have a moderate contrast in stroke thickness, giving it a timeless and formal look. The serifs are well-defined, adding to its readability and traditional aesthetic. We use it everywhere where text needs emphasis.
Typeface Settings
Explore the nuances of kerning and tracking. Discover how adjusting these settings can enhance readability and visual appeal in your typography.
"At the Royce Simmons Foundation, we work with Australia’s most trusted researchers, supporters, and communities to create lasting impact in the fight against dementia."
Download Assets
